Great sauces can make any food better! For Posh Nosh founder, Aditi, this was the goal. The logo and packaging for Posh Nosh needed to be fun and bold, expressing the brand's quirky confidence. As a start-up brand in a crowded segment, a key requirement was to stand out on store shelves and feel tastier when compared to the competition.
The label design is intentionally colorful in order to differentiate the products within the line, as well as stand out against numerous competing products on store shelves. The brand identity is instantly recognizable and has allowed the company to carve out a niche for itself, growing its presence in retail and online platforms.
The label design makes Posh Nosh immediately recognizable. The burst of colors and bold typography, create strong brand recall. The label and logo can be applied on a flat or curved surface. In addition, they have been designed to take advantage of the center crease on their iconic hexagonal bottle.